Did you know that out of all the blind people across the globe, 80% of these cases are preventable? 90% cases of blindness happen in developing countries where primary eye care is absent. If proper awareness is spread about eye care, these cases of preventable blindness can come down drastically. Basic eye care facilities like eye tests, low cost glasses, medicines etc. are needed to prevent cases of blindness.
To aid this movement, SWAP Socks has come up with a venture. It sells mismatched pair of socks and donates 50% of its profits to SEVA foundation, a charity for eye care.